The four principles of identity — sustainability, equity, relevance, and appeal — are the foundation of substance and growth. Opinions will differ, definitions will change, but our unique identities are always true north. Applying the standards of classic design to define and investigate function, SERA shapes the informative elements that identify the heart of your brand.
Design is intelligence made visible.
The art of storytelling is habitual but original, traditional but fresh. The best stories inspire us with adventure, desire, and meaning. Using an intuitive and collaborative approach, SERA crafts or recreates your brand's long-term emotional arc to resonate with the three C's of community, consumer, and culture.
The best stories are created
Beyond infrastructure or strategic advantage, positioning represents viewpoint, and the crossroads of simple but complex relationships. As with innovation, communication, and influence, good strategic positioning is logical and clear. SERA's unique brand positioning philosophy is that a truly viable brand only ever competes with itself.